Yes. I’m alive. I haven’t published any new posts in the last few months, but I anticipate I will be doing more of this in the near future.

Quick updates: I’m currently working with Chalene Johnson on a Facebook marketing campaign that I anticipate will generate thousands of new fans to both her Page and our Page. It will all depend on how hungry people are for free stuff. I can’t really go into details on the campaign. All I can say is stay tuned.

Also, right now I’m helping out a co-worker get some Social Media going for his website, which is mostly a forum of people to rant and rave about anything and everything online. I’m doing it pro bono for a little while until he figures out how to make money, which will likely be through memberships. Hopefully this will turn into a side business.

Third, I am planning to get back into running. I just downloaded a whole bunch of new music (Rihanna, Lil Wayne, Drake, Eminem, Far East Movement, Pitbull, and Black Eyed Peas) to get me going.

My goal in life at the moment: Make money.

So I’m trying very hard to post a blog from my iPhone using the WordPress app. So far it has proven to be very difficult as you can imagine getting to type a sentence is as challenging to paint a mural with a toothpick. So if you spot any typos, blame it on my fat thumbs.

Anyway, I managed to injure my foot while walking on the Las Vegas strip last week, making it impossible to do any running at all this week. On the second day of straight walking, I began to feel a sharp pain on the top of my left foot. Mostly this hurts when I lift the foot to take another step. Otherwise the pain is really not all that there.

After some superficial digging on the web, I found this from http://www.sportsinjuryclinic.net:

“Inflammation of the Extensor tendons of the toes (extensor tendinitis)

What are the extensor tendons?
The tendons which straighten the toes run along the top of the foot and are known as the extensor tendons. They are the tibialis anterior, extensor hallucis longus, extensor hallucis brevis, extensor digitorum longus and extensor digitorum brevis. These tendons can become inflamed causing pain and swelling. Inflammation of the tibialis anterior is most common but inflammation of the extensor digitorum muscles is rare.

What are the symptoms of inflammed extensor tendons?
Pain on the top of the foot (dorsal foot pain).
Diffuse swelling on the top of the foot.
Pain along the top of the foot which is worse during running.
Pain when the tendons are passively stretched.”

After reading this I have come to a set of basic assumptions as to how I got this injury:

1) the shoes I wore during my visit to Vegas were flat and had no arch support
2) because of the lack of mid-sole support, I forced my foot to compensate for the arch, which helps in the lift-off movement of the foot, and over tax the extensor tendons
3) the Prolonged hours of walking put a lot of stress on the tendons making them worn and inflamated (inflammation is a bodily response to tissue damage).

So I’m icing the foot and taking ibuprofen, a nonsteroidal anti inflammatory drug. Seems to help but hopefully I will be back to running in a week.

Notes of wisdom for those who are just launching a Facebook Page for a business or a news outlet or a brand: do not update every second. This I say with much care and concern for you and your followers. I have been on both ends of this spectrum and, believe me, it is not enjoyable.

Trust me when I say this: Facebook Status Update Fatigue (FSUF) is very real. If you are just starting out or the kind to update your fans every second or every hour, you will be seen as a spammer. I don’t need to go into the history of spamming, but Facebook is beginning to research and crack down on this very practice. Most people do it with the best of intentions, as is the case with news outlets.

If you or someone you know is falling prey to the practice of updating often, here are a few recommendations to prevent your fans from succumbing to FSUF:

  • Get to know your audience – This is important for a variety of reasons. It can benefit your strategy by providing a service/content that your audience will want and will be willing to return for more. Get to know your audience’s social media consuming habits, their schedules, their likes and dislikes, etc.
  • Update sparingly and richly – Make your updates as rare as full moons. Make your content irresistible and precious and your audience will appreciate your updates no matter how long they have to wait.
  • Less is more – As a user, the worst thing to do when checking my Facebook wall is seeing a million updates from one single source burying the rest of my friend’s status updates that I care about. Immediate reaction: block or unlike your page. Spend some time on Facebook. Get inside your user’s shoes and get to know what it’s like to be on Facebook.

I’m stealing this from Mediabistro but only because I felt this was a pretty new and interesting development in understanding Twitter. As most Twitter users know, getting a high number of followers is tantamount to getting traffic to your website. The more people follow you, the more people are hearing what you have to say. In the beginning, it was believed that those who had the most followers (Ashton Kutcher 3+ million; Ellen DeGeneres 2.8+ million; Britney Spears 2.6+) had the most influence. The equation went something like this: more people following you = more people listening to what you have to say = more people follow your advice = more people do what you tell them to do.

Now, researchers from the Northwestern University (in Chicago) developed a “trending” tool that uses “data mining, sentiment analysis and network analysis algorithms” to pretty much tell between those with just high numbers and those who REALLY set the trends. Why is this important? Because if you are managing a Twitter account for a client, a company or yourself, you want to make sure you learn the significance of being a trend-setter and not just another account with high numbers.

Being a good trend-setter means:

  • You can influence followers to say good things about you or your client
  • You can influence followers to buy your or your client’s product
  • You can influence followers to drum up your message, thus expanding your brand

So, check it out. Let me know what you think of it.

Attracting people to your Facebook page can be a challenge. No matter how much content and great stuff you have on your page, you might be wondering how you still can capture more fans to follow your page. Fortunately, Facebook has made it exceedingly easy and accessible to laymen like us to make use of the most effective online marketing tools available yet, including the Reveal Tab.  Here is a step by step guide using the code available from my Facebook Page.

Step 1: Get the Static FBML Tab Application.

This will allow you to create and modify any custom look and content under its own individual Tab. You can get the Static FBML tab here, but you must be using your profile which gives you administrative access to the Page you are adding it to.


Step 2: Design your Tab

Whether you use Dreamweaver or another open source HTML editor, the Static FBML tab will allow you to enter basic HTML into it. Remember to exclude everything above “<table>” and everything below “</table>”. FBML won’t accept the <head> or <html> tags. And remember to keep your width to 520 pixels. Facebook recently updated its width limit this year, so no more pages wider than 520 pixels.

Using the code I provide on my Facebook Page, insert your custom tab code (the stuff only Fans can see) between “<fb:visible-to-connection>” and “<fb:else>”.

Step 3: Design “Reveal” image

The reveal tab code will allow you to place an image (a screen) that is visible to all those who are NOT fans of your page. This means that for them to access the content right underneath this screen, they will have to click the Like button. Tease a free product, exclusive content or simply a really cool feature that will motivate them to hit the Like button. After all, clicking that button doesn’t cost anyone anything.

Insert this image after the code “<fb:else>” using a simple URL image source where your image is hosted.

Step 4: Voila!

Spread the word and tell everyone to get the latest and greatest stuff from you. Make sure you use the URL that links to your tab when sharing it to others. Or you can set your Page to default view on that particular tab using your wall settings. Enjoy and watch your numbers grow.

Chalene Johnson

Chalene Johnson's latest creation: Turbo Fire

I got my shot at interviewing and talking to Chalene Johnson, the creator of Turbo Kick, for a cover story that will be appearing on our magazine. She sounds like a great person—and a busy one—for all these years being in the spotlight thanks to her fitness creation.

I’m also working on a Facebook Page that will feature the story. The Page will be under what’s called a “reveal tab” which means that only “fans” of the page will be able to see it. A way to convert non-fans into fans. But I’m happy to have finally have gotten to this point in finishing this project. Now it’s a matter of time. Check it out in mid-October 2010.

Google, Facebook and Bing aren’t the only kings in search, especially now that people can talk about you in just about any platform that exists on the Internet these days. That’s why man created sites like SocialMention.com and Google Alerts.

Now, search yourself, or your business, or your competitor, or your ex, because more than likely there is something being said about you.

Today I successfully tested out the new Qik Video Camera Pro software. It works amazing! I already had an idea of how it would work. Basically, Qik is a new online-mobile web service that allows you to broadcast live video from your mobile phone from just about anywhere. Best part is that you can broadcast to Facebook, WordPress, YouTube, and other social media services.

I’ve been uploading a few test videos this morning. But if you want to see my channel as I broadcast live, simply go to my “Live” tab at the top of this page.

The Qik software not only broadcasts video live from your mobile phone, but it also captures it in both your phone and the website. So you don’t have to worry about moving the video files (as .mov files) to your computer because you have them directly on your Qik channel. Additionally, you can actually download those files from an FTP-like site in case you actually want the hard files.

Today I added a professional angle to my blog. Originally this blog was for me to write about running but I have since decided to add more pages to better describe who I am. While I will continue to write and provide updates about running in Los Angeles, I will also provide updates on Social Media, the technical aspects of SM, some SEO and trends related to SM.

With that, I leave you with a list of a few blogs I read regularly to stay up to date with my SM skills. Enjoy.

All Facebook: A blog about Facebook trends, tips, strategies to best use Facebook as a medium.

Comscore: A source of trends and research about online marketing.

Wired Magazine: Believe it or not, this magazine is super essential for marketing people who want to get into the online SEO/SEM game.

Compete / Alexa: Two great sites to track analytics data in case you don’t have some analytics software on your site.

Chi Running

Chi Running

I had heard of  Danny Dreyer and his Chi Running technique many years back when I started working for the magazine.  He was in Pasadena last year, but I missed that opportunity. Maybe one day I’ll get to meet him.

His PR rep, Nicole Darsey, has sent stuff my way before, and now that I have a blog, I can share it on the blogosphere.

ChiLiving is proud to announce the addition of four new training programs to its popular line of running training programs and materials. Unlike other training programs, which only dictate how many minutes/miles to run each week, these programs also teach runners proper technique, which is key to maintaining efficiency and preventing injury.

Good technique is the foundation of any healthy fitness program, especially running, which can be a high-injury sport without proper technique. ChiRunning and the Injury-Free Training Programs greatly reduce the potential for injury and make running part of an enjoyable fitness program. The 5K and 10K Beginner Programs help people transition from a run/walk to a run-only program by integrating both ChiRunning and ChiWalking techniques and principles.

Delivered in spiral bound books, these programs teach the revolutionary, injury-free ChiRunning method, while conditioning all levels of runners for 5K & 10K events.
All four programs are for anyone who is new to ChiRunning or anyone who wants to practice and improve their ChiRunning form:
  • 8-week 5K Beginner:  This run/walk program is designed for people whose end goal is to run a 5K and are looking for a gradual approach to help them safely transition from a run/walk to a run-only program with proper technique.
  • 6-week 5K Intermediate:  This program will help you run a more efficient, injury-free 5K. With this program, you’ll practice the Form Focuses to improve your running performance.
  • 10-week 10K Beginner:  This 10-week program has two programs: A Run/Walk program for walkers transitioning to running and a Run-only program, for beginning runners. Both programs are 10 weeks long, teach proper technique and keep you injury-free.
  • 8-week 10K Intermediate:  Improve your running performance with technique-based training. You’ll be more efficient, prevent injuries and gain finesse with your running practice.
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